Full brand identity for Kensington womenswear boutique.
Mooi is a fashion boutique located in Kensington High Street offering
an eclectic selection of luxurious textiles, hard-to-find designer labels and one-off designer womenswear pieces assembled from all over the world.
Morse Studio was commissioned to create a brand identity including logotype, signage, swing tags, website and launch material. Inspired
by the elegance and quality of the boutique’s hand-crafted textiles,
we created a bespoke marque which is screen-printed by hand on 100% cotton paper stocks.
See also mooilondon.com. Interior by West Architecture.