Colour guidelines, McDonald's

Guidelines binder for McDonald's restaurant colour codes.

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To reflect a major change in strategy and restaurant designs, McDonald’s has introduced a new colour code of yellow, white, dark green, wood and stone.

Morse Studio was appointed by McDonald’s to design a guidelines binder to express this shift and to showcase material samples. Our solution was a custom-dyed, cloth-bound binder with a magnet-close cover and routered foam mechanism adhered to the inside front cover securing material samples.